Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Sunday, May 17, 2009

NEJM sets up shop on Facebook

The rush to set up shop on Facebook continues with the New England Journal of Medicine being the latest entrant. Facebook has become a sort of Second Life for many organizations and institutions, the idea being to go where people are. Second Life, Facebook and other such 'social apps' are the beach, the city square, the village commons, and the mall of the World Wide Web; it's where people hang out to engage, explore, build relationships. The terms Web 1.0, Web 2.0 and now, even Web 3.0 are defined quite arbitrarily and idiosyncratically. Nevertheless, Web 1.0 was largely about placing information out there on the web, Web 2.0 about dynamic information and having a two-way conversation with visitors to a website while Web 3.0 seems to be about building communities and having ubiquitous web access from all sorts of mobile and other devices. So while people now wish to be connected to the web -- and hence to each other -- at all times and from all places, organizations now wish to engage them wherever they are and follow them wherever they go.

It's funny how things go around only to return to the place they started. Sort of. America Online was known in its early days for setting up a 'walled garden' with content exclusively available to its members in easily digestible form, thereby protecting them from the uncharted and potentially dangerous wilderness of the web. The web proved to be far richer and dynamic in its content, and so the walls finally crumbled and the garden itself was swallowed up by the wilderness. Facebook -- and the land rush to this frontier -- seems like a return to a walled garden; except, the garden offers memberships to all for no fee, although you need to play by the rules of the garden.

The formal entrance of Stanford University and now the NEJM into Facebook heralds a new era for institutional education and learning where they interact with students and scholars (not necessarily paying ones) using alternative methods. It's an acknowledgement that not only is the traditional classroom of limited effectiveness but also that there is much opportunity in discovering the benefits of social applications for providing a suitable ambience for an ongoing, socially-embedded learning process.

Thursday, May 14, 2009

Stanford launches Open Office Hours on Facebook

Stanford U - like much of California - is known to push the envelope when it comes to technology (and culture). After all, Stanford was the pot in which Yahoo and Google - and a whole lot of other wonders of modern living - were stewed and brewed. Understanding that the traditional educational model isn't really working well (or perhaps just in a fit of whimsy), Stanford now has leading professorial lights holding office hours on Facebook -- not only for its own students, but for anyone in the world so inclined. If there are any more holdouts out there who have thus far resisted the inexorable forces that push us all into the vast Facebook ocean -- and who think that Facebook is meant only for kids sharing pictures of their drunken revelries -- there's goes their final excuse. I mean, who wouldn't delight in engaging in a conversation with, oh, I don't know, Donald Knuth, the living patron saint of all computer scientists? Or Phil Lombardo, infamous for conducting the famous prison experiment? I'm getting goosebumps already, just thinking about it.

Like all social experiments, this Facebook Open Office Hours (FOOH?) initiative is likely to have consequences way beyond and quite different from those that led to its lauching. People are going to pick it up and run with it. I am very excited to see how this might transform education and learning. FOOH not only breaks downs the walls of the classroom, it also removes the larger wall around the institution itself. Previously inaccessible and remote scholars of repute will now be seen as real human beings, inspiring a wider swath of young people to take to scholarship, now that they know that great people are fashioned out of ordinary - but enthusiastic - little people like themselves.

Facebook wasn't originally meant for such an application at all. It was meant for Harvard students to extend their exhibitionistic and voyeuristic proclivities into the virtual world -- and it has succeeded in this project well-beyond its creators wildest dreams. It's delightful to know that there are curious adult minds that have begun to experiment with applying the technology to other domains. Persons beyond a certain age tend to feel threatened by what feels like an uwelcome intrusion into their private spaces and time. But that is true only if one is still grounded in a way of life that is rapidly vanishing before our eyes. Members of the younger generation are able to seamlessly blend their real and virtual lives and thereby extend the relationships, influence and sources of knowledge into dimensions that didn't exist even one decade ago. This is the new reality that the world of education must come to terms with employ as the basis for the complete redesign of architectures of education.

What are some benefits of FOOH? To be sure, this is not just about Facebook, but any means of direct engagement between teacher and student by employing video, audio, rich media in general and conversational structure. Harrison Owen, the inventor of a now wildly successful and widely employed group process called Open Space Technology came up with the idea for his process at an academic conference. He found that the most interesting discussions and explorations occurred not during the scheduled sessions themselves but during the brief coffee and lunch breaks when attendees from various sessions jostled and mingled in a disorderly fashion. Why not, he thought, organize a conference which in its entirety was like a coffee break, where discussion groups self-organized and important issues emerged out of this social process, thus turning the concept of a conference on its head? The relevance of Owen's observation here is that the most significant components of the educational process occur not merely during the scheduled classes but in the breaks in between them, as students and teachers wander about and mingle, on and off campus. FOOH provides a framework for structuring, capturing and preserving those interactions for later review not only by the original participants, but by later visitors. Imagine what it would be like if one could eavesdrop on all sorts of conversations going on across a campus, and hang out in the presence of great scholars whenever they choose to emerge? FOOH then becomes a Knowledge Bank.

No doubt naysayers will abound, and disadvantages of FOOH will be discussed in depth across the internet. But all tools and technologies have their downside, it is how you choose to use them that brings benefits. Me, I'm all for extending this experiment around the world.